Online retailer Ammo.com recorded a recent surge in consumer demand for small arms ammunition – the onset of which perfectly coincided with the Russian invasion of Ukraine on February 24th, 2022.
In comparison to the previous two weeks, Ammo.com recorded the following from February 24th through March 10th, 2022:
- 166% increase in revenue
- 110% increase in transactions
- 59% increase in site traffic
- 31% increase in conversion rate
- 27% increase in average order value
Ammo.com also reports their top ten states for ammunition sales during the 2 weeks following the Russian invasion, as well as those states’ respective top three types of ammunition ordered by volume:
|State||#1 Ammo||#2 Ammo||#3 Ammo|
|1. Texas||9mm Ammo||5.56×45 Ammo||223 Ammo|
|2. Florida||9mm Ammo||5.56×45 Ammo||223 Ammo|
|3. Washington||9mm Ammo||5.56×45 Ammo||7.62×39 Ammo|
|4. Georgia||9mm Ammo||5.56×45 Ammo||357 Magnum Ammo|
|5. Arizona||9mm Ammo||5.56×45 Ammo||223 Ammo|
|6. Pennsylvania||9mm Ammo||5.56×45 Ammo||12 Gauge Shotgun Shells|
|7. Michigan||5.56×45 Ammo||9mm Ammo||7.62×39 Ammo|
|8. Illinois||9mm Ammo||5.56×45 Ammo||7.62×39 Ammo|
|9. North Carolina||5.56×45 Ammo||9mm Ammo||7.62×39 Ammo|
|10. Ohio||9mm Ammo||5.56×45 Ammo||223 Ammo|
It must be noted that Ammo.com’s data do not provide an all-encompassing overview of Americans’ recent ammunition buying habits. Various federal, state, and municipal laws have made Ammo.com unable to ship ammunition to residents of Alaska, California, Hawaii, and Massachusetts, as well as Chicago, IL, New York City, and Washington, D.C. Furthermore, Ammo.com also sells non-ammunition goods including apparel, flags, and firearm accessories, although ammunition does account for the overwhelming majority of the retailer’s sales.
“We noted a similar surge in demand for ammunition during the onset of the COVID-19 pandemic,” said Alex Horsman, marketing manager for Ammo.com. “As neoconservatives and the mainstream media both began calling for American intervention in the Russian invasion, wary firearm enthusiasts sensed that the products they need to enjoy their favorite hobby could soon become scarce.
“Many Americans predict that a war effort would significantly limit the amount of ammunition available to consumers. Others fear that the Biden administration, via executive fiat, will somehow limit private sales of ammunition under the pretext that those products must be shipped overseas in support of the Ukrainian resistance. After all, who knew the CDC could unilaterally put a nationwide moratorium on evictions for almost a year and a half before the pandemic? The Biden administration has demonstrated an eagerness to chip away at the Second Amendment when and where it can, and many Americans anticipate that a ‘temporary’ ban on ammunition sales would be anything but.
“Whether the recent spike in demand for ammunition reflects Americans’ apprehensions about potential scarcity, their mistrust of those in power not to use a crisis to advance their own political aims, or a combination of both, the outcome is the same: American gun owners want to stock up on ammo while they can.”
Ammo.com is an American online ammunition retailer that offers an expansive selection, great prices, fast shipping, and live American customer support. Their real-time inventory management system keeps their stock constantly updated on their website, ensuring no surprises for customers during checkout.
But Ammo.com does more than sell ammo. Their mission is to arm Americans both physically and philosophically, to fulfill the actual intent of the Second Amendment, and to protect the United States from its government by keeping the state in check.
In addition to the collection of information and resources they offer in their Resistance Library, Ammo.com supports the efforts of pro-freedom organizations through their Freedom Fighter donation program. This program gives Ammo.com’s customers the option of donating 1% of their order price to a group which actively preserves our country’s liberties – at no additional cost.
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